About Michelle
Our mission and privilege is to help people develop the skills, talents and
culture that positions them to win.
"Winning is fun! It energizes people and fuels momentum that leads to more success. EdgeWise was conceived as a way to share opportunities, skills and tools that help people and organizations find more ways to win, and get an EDGE with customers, and on their competition. "
Michelle Laxa, Founder Edgewise Strategies
STRATEGIC, EXPERIENCED BUSINESS PROFESSIONAL & ENGAGING TEACHER
Track Record of Leading Innovative Teams, Building Valuable Partnerships & Creating Competitive Advantage
Prior to founding EdgeWise in 2012, I spent over 20 years working directly with customers in the corporate strategy & selling environment, building a reputation for leading powerful, innovative customer-centered support teams, developing profitable long-term relationships with customers, and consistently among the top sales performers. Customers & employers include leading national companies, and Fortune 100 & 500 companies where I had opportunities to learn from remarkable leaders and colleagues.
What Works: Connecting with People, Cultivating Talent, Winning With Customers
Leveraging a natural propensity for bringing people together, a knack for connecting with people quickly, and a straight-forward approach, I create an environment where people feel comfortable examining old behaviors, opening up to new ideas & making decisions to implement positive changes that benefit themselves, other team members & external customers .
Rather than “train” people, we help you develop your team through opportunities to identify & cultivate their talent, learn new skills, & understand their impact on the customer.
We use real-world work and customer experiences & proven tools to:
- Find practical solutions to challenges
- Communicate ideas more effectively
- Turn conflict into healthy & productive dialogue
- Help members stay committed to positively impacting the customer experience.